Rome fell because of this. We can too.

No matter how great they are now, the things we don't put enough work into will fade. Everything that hopes to become or remain great requires steady investment into its improvement.

Even the best things and strongest talents require attentive, disciplined craftsmanship to remain stable, excellent, or enduring.

Excellence in the future is conditional on the quality of the investment now. The things we neglect will crumble.

There are no exceptions to this rule.

The time is now. Do the work.